Integrated Troops is a media and strategy implementation agency comprising competent, result-driven professional and artisanal forces with a specialist focus on accountable, result-driven growth activation of Habit & Attitude change momentum for policies, causes, and brands. The agency commenced business in 2007 and was acquired into the platform in 2010 as a frontier for advancing faithful brilliant basic implementation in media and programs activations for brands and causes. We have handled such clients/brands projects as Total, Multilinks, Dangote Foods, West African Tobacco, West African Popular Foods, Etisalat, Cadbury, Close Up, Harpic, Lipton, KLM, Dansa, Close Up, Lipton, Honda manufacturing amongst others. Brilliant Activations go beyond bombarding the public and then going into slumber. We bring the ideas or ideals to life through creative engagements that align with the senses to deliver impact. The agency relies on a blend of tested and trusted tools to create (input & output) and drive home policy implementation with an apparent granularity that breaks cubes of statements into real-life testimonies that engender trust and bond between Cause and Target Audience. The in-house process for creating and delivering growth activation ideas is ENDIA, a tool designed to drill down to the core for an idea hook that connects the heart with the key thrust of the policy, brand, or cause, with an implementation that compels conversion, compliance, believability, credibility, and results. It is a tool that inputs the design/redesign of goals and objectives with KPIs, takes care of the delivery of evidence-bearing brands of services, and works well to guide the on-the-ground workforce to deliver implementation outputs that connect and ignite apostolic buy-in for the vision amongst the audience. Quality execution promotes systemic and societal immunity to Leadership Summersaults, holding project investments accountable with progressive measurability KPIs.